Mthembeni Ndevu, aka Emtee, is one of the biggest names in South Africa’s rap industry. The father of two who was born in 1992 is known for his lyrical skill, his love for his family and his liking for his drink and the puff.
Since officially starting his career as a rapper in 2010, Emtee has recorded huge success both through winning awards and fans as well as making money. Here is a look at Emtee’s net worth, his career, and his sources of wealth. He is one of the rappers in South Africa with a bright future ahead.
What is Emtee’s net worth?
According to several online sources, Emtee’s net worth is estimated at $350,000 which is roughly equal to about R5 million. He has accumulated this impressive wealth from his work as a successful rapper, producer, and brand ambassador. Here is a look at how each of his hustles brings him money.
Emtee’s music career
Music is the greatest contributor to Emtee’s net worth. The young rapper discovered his passion for music at an early age and followed this passion with devoutness. When he was nine years old, he won a talent competition at school and this was the starting point for him in the music industry.
At the age of 17, Emtee joined the Marimba group and as part of the band, he was able to win several awards and cash prizes from the inter-provincial competitions that the band participated in and won.
In 2015, Emtee officially kick-started his solo career when he got signed by Ambitiouz Entertainment and released his debut single- Roll Up which was an immediate hit. It was downloaded 500,000 times, was number one on YFM’s DJ Speedsta’s Hip Hop charts, and was certified platinum by RISA.
In the same year, Emtee released his debut album- Avery which like his first single, also received a lot of success. Over the years, Emtee has dependably remained relevant and a force to be totaled with in the industry. Over the years, he has released five albums, an EP, and a good number of singles.
He has also won nearly a dozen of prestigious awards for his music and of course made money from the sales of his albums, YouTube, royalties, and his live performances. It is reported that Emtee’s booking fees are R45,000.
Emtee’s music production label
Along with being a rapper, Emtee has also collected his wealth from his music production label- Emtee Records which he launched in 2019 shortly after leaving Ambitiouz Entertainment.
Besides producing his own music, Emtee Records has also signed other rappers including Lolli and Flash Ikumkani. Emtee is also amongst the pioneers of African Trap Music (ATM) as well as its CEO. Some of the artists who are signed under this label include Sjava, Sims and the producer Ruff.
Emtee’s endorsement deals
Emtee’s net worth has also been built from his endorsement deals with big brands including Go and Fun energy drink.
Is Emtee the richest rapper in South Africa?
Emtee’s net worth places him among the top ten richest rappers in South Africa and his net worth is set to even grow further in the coming years. At the moment, the richest rapper in South Africa is AKA. Other rappers on the top five richest list include Cassper Nyovest, Nasty C and Da L.E.S.
